It's been over 6 months since I last posted (sorry!) but I'm planning to try and blog at least once a week again as long as uni work doesn't get in the way.
As part of my university course we recently had to write a a blog post on a piece of technology that could be used in the fashion industry and I thought it would be quite an interesting article to share!
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Previously to the development of technology the fashion industry was
led by intuition. The majority of designers and retailers understood exactly
what their customers wanted. However, in recent years, technology has become
the driving force behind fashion in every aspect. From production to
distribution and marketing, technology has impacted the industry massively.
I found ‘Fabrican’ to be one of the most interesting new
developments in the fashion industry. ‘Fabrican’ is a type of spray of fabric
developed by Manel Torres in the late 1990s/early 2000s. The technology involved
the creation of a liquid suspension which can then be sprayed using a spray gun
or an aerosol can. The official website states that ‘the fabric is formed by the
cross-linking of fibres which adhere to create an instant non-woven fabric that
can be easily sprayed on to any surface’. The fabric is sprayed from an aerosol can
directly onto the skin and appears exactly like normal clothing. Products that
are sprayed onto the body from Fabrican can even be removed, washed and re-worn
just like normal garments. This new technology helps speed up the slow
production process in the fashion industry. Designers, particularly those who
design for large retail companies, would be able to utilise this creation. In a
time where ‘fast fashion’ is driving the market, ‘Fabrican’ would allow it to
become even faster and could therefore become vital to the industry in coming
years.
Not only can it be utilised in the fashion industry, the technology
has the potential to enhance other markets. For example, it could be used to
spray on bandages to wounds in the healthcare industry, as they would be
completely sterilised from being in the aerosol can.
Overall, this new innovation could be the
future of the fashion industry, particularly on the high street and in discount
retailing. This is because it can speed up the production time and therefore
speed up ‘fast fashion’ in the industry.
References
- http://www.businessweek.com/articles/2013-09-17/managing-the-technology-of-fashion
- http://www.fabricanltd.com/index.php
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