It's safe to say that from the very late 90s and early 2000s, most women's tennis fashion moved largely away from the traditional outfits and featured more unique creations. Serena and Venus Williams became known for their outrageous and eye-catching outfits, although they're definitely more demure now. Another US player, Bethanie Mattek-Sands still keeps us entertained with her ridiculous creations.
Bethanie Mattek-Sands 2011, Serena Williams 2002, Maria Sharapova 2010, Bethanie Mattek-Sands 2007.
Jelena Jankovic 2014, Maria Sharapove 2014, Serena Williams 2013.
It's clear from the contrast in the two pictures that tennis fashion has moved again from outrageous outfits to more practical and subtle ones. For example, you're not likely to find anyone wearing a skin-tight playsuit like Serena did in 2002! Most Nike and Adidas outfits normally have two or three different colours and are nothing out of the ordinary. I'm glad we still have Bethanie Mattek-Sands taking things out of the box and keeping it interesting!
It's fun to see how the fashion has changed all the way from 1900 to now, a time when women can wear whatever they want.
If you missed part 1 of this series (Evolution of the Tennis Fashion 1900s-1990s) you can find it here.
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